Easterns Automotive Group is a retail automotive dealership specializing in vehicle sales. To stay competitive, they needed to offer potential customers a straightforward way to browse their constantly changing vehicle inventory. Originally, Easterns relied on a costly third-party service to manage inventory levels and operate a separate web-based search database—an approach that was both expensive and prone to downtime. Recognizing the need for a more reliable and economical solution that could be maintained by their existing staff, Easterns set out to develop an in-house online vehicle search database. This new system would lower operational costs, reduce service disruptions, and ultimately give Easterns greater control over their inventory management.