Case Study

New Portal Provides More Information
and Better Functionality for Site Visitors

The Customer

And Their Challenge

Graduate Management Admission Council, based in Vienna, Va., is the creator and owner of the GMAT, a standardized graduate school admissions test that institutions use to determine admittance into their respective MBA programs. GMAC needed to update their technology to support new and existing students as well as establishing a portal to assist students, administrators and institutions in obtaining and exchanging information regarding MBA programs. With primarily no real web presence, GMAC was losing potential students to facilities that were offering more Internet-based services.

The Solution

i3solutions helped GMAC create a site that provides a strong combination of student and school professional focused content, data collection, research resources, test preparation tools, e-commerce interactive communication, and real time data transfer with partner companies. Since GMAC was new to interactive and enriched Web technology, i3solutions worked diligently and intensively with GMAC to determine the best course of action for creating the Internet solution that made the best return on investment for the client.

These services included Web site design, application design, web business process consulting, and database development. The updates that provided benefit to the students included streamlining student registration, free download of the interactive GMAT preparation tool, GMAT POWERPREP ®, school search database that allows users to search for MBA programs based on location, program type, school etc. Additional benefits include, Online registration/online participation in Distance Learning courses and Virtual library to research articles and publications.

Technologies

Used in the Solution

Measurable Benefits
and Business Impact

GMAC has a web presence that not only communicates its vision to the public but also provides a great deal of services to MBA students, professionals, and Institutions. They have greater control over website content and improved administrative ability. The robust system provides more information and better functionality for site visitors.