Data analytics and data fusion involves the integration of multiple data sources to ensure accuracy, consistency and relevance of information. It often becomes a very critical tool for many businesses. These components helps manage, schedule and combine multiple data platforms holding critical information about the daily operations of a company. For example, a digital marketing company can leverage data fusion to manage social media platforms and automate posting to all of them.
Investopedia defines data analytics as the science of analyzing raw data to make conclusions about that data. The processes involved in data analytics have been automated into algorithms which work over raw data to produce meaningful information for business owners – often producing insights that would otherwise be missed.